1. Introduction

Last Updated: 23rd January 2026

This Privacy Policy explains how Deedly ("we," "us," or "our") collects, uses, and protects your personal information when you use our website (www.deedly.co.uk) and our services.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who We Are

Business Name: Deedly
Address: 7 Bell Yard, London, WC2A 2JR
Contact Email: help@deedly.co.uk

For any questions about this Privacy Policy or how we handle your data, please contact us at the email address above.

3. Information We Collect

We collect and process the following types of personal information:

When you place an order:

Your current full name
Your new full name (the name you're changing to)
Email address
Phone number
Postal address

For child deed poll applications:

The child's current full name
The child's new full name
The child's date of birth
Full names and addresses of each person with parental responsibility

Payment information:

Payment details are processed securely by Stripe, Inc. (our payment processor)
We do not store your full card details
We log transaction references, last 4 digits of your card, payment method, card issuer, and card type for order verification and fraud prevention purposes

Technical information:

IP address (anonymised for analytics purposes, full IP visible in payment fraud prevention)
Browser type and version
Device information
Pages you visit and how you interact with our website
Cookies and similar tracking technologies

4. How We Collect Your Information

We collect information:

Directly from you when you complete our online application form
Automatically through cookies and analytics tools when you use our website
From third-party services (Stripe, Inc.) for payment processing and fraud prevention

5. How We Use Your Information

We use your personal information for the following purposes:

To fulfil your order (legal basis: contract performance):

Prepare your deed poll document
Deliver your deed poll by post to your address
Send order confirmation and delivery updates via email and SMS
Provide customer support

To comply with legal obligations (legal basis: legal obligation):

Maintain records for 7 years as required by UK law for business records
Prevent fraud and comply with payment regulations

To improve our service (legal basis: legitimate interests):

Analyse website usage to improve user experience
Monitor website performance and fix technical issues
Understand how customers use our service

For advertising (legal basis: legitimate interests):

Track conversions and activity from our advertising campaigns
Show relevant advertisements to people who have visited our website
Measure the effectiveness of our advertising

6. Who We Share Your Information With

We share your information only with trusted third parties who help us provide our service:

Service Providers:

Stripe, Inc.: Payment processing (see Stripe's privacy policy at stripe.com/privacy)
Royal Mail Group Ltd: Delivery of your deed poll (we share your name and address only)
Sinch AB: Sending order confirmation and update emails (we share your name and email address)
Celerity Systems (Pty) Ltd: Sending order status updates via SMS (we share your phone number only)

Analytics and Advertising:

Google LLC: We use Google Analytics, Google Ads, and Google Tag Manager to understand website usage, measure advertising effectiveness, and show relevant advertisements to people who have previously visited our website. Google may transfer data to the United States. Google is certified under the EU-US Data Privacy Framework. See Google's privacy policy at policies.google.com/privacy

Hosting:

Our website is hosted on Amazon Web Services (AWS), operated by Amazon Web Services, Inc., with servers located in the United States. AWS complies with international data protection standards.

Law Enforcement and Legal Obligations:

We may disclose your personal information to law enforcement agencies, regulatory bodies, or other authorities if:

Required by law or legal process (e.g., court orders, warrants, or statutory obligations)
Requested under lawful investigation procedures
Necessary to prevent or detect crime, fraud, or other illegal activity
Required to protect our legal rights or comply with legal obligations

We will only share information in response to valid legal requests and will verify the legitimacy of such requests before disclosure.

7. International Data Transfers

Some of our service providers (Google LLC, Amazon Web Services, Inc., Stripe, Inc.) are based in the United States or may transfer data internationally. These transfers are protected by:

Standard Contractual Clauses approved by the UK Information Commissioner's Office
Adequacy decisions (where applicable)
The providers' compliance with international data protection frameworks

8. How Long We Keep Your Information

We retain your personal information for the following periods:

Order data: 7 years from the date of your order (required by UK law for business records)
Technical data (analytics): Up to 26 months (Google Analytics default retention)
Cookies: As specified in our cookie settings (see Section 10)

If you request deletion of your data, we will delete it as soon as legally possible, but we may need to retain certain information for up to 7 years to comply with legal obligations.

Your Rights

Under UK data protection law, you have the following rights:

Right to access:

You can request a copy of the personal information we hold about you.

Right to correction:

You can ask us to correct inaccurate or incomplete information.

Right to deletion:

You can request deletion of your data, subject to our legal retention obligations (7 years for business records).

Right to object:

You can object to processing based on legitimate interests (e.g., analytics, advertising).

Right to restrict processing:

You can ask us to limit how we use your data in certain circumstances.

Right to data portability:

You can request your data in a structured, commonly used format.

Right to withdraw consent:

Where we rely on consent (e.g., cookies), you can withdraw it at any time.

How to exercise your rights:

Contact us at help@deedly.co.uk. We will respond within one month.

10. Cookies

Our website uses cookies to improve your experience and analyse usage.

What are cookies?

Cookies are small text files stored on your device when you visit our website.

What cookies do we use?

Essential cookies:

Required for the website to function properly
Enable secure transactions and form submissions
Cannot be disabled

Analytics cookies:

Google Analytics (via Google Tag Manager)
Help us understand how visitors use our website
Collect anonymised data including pages visited, time on site, and device information

Advertising cookies:

Google Ads (via Google Tag Manager)
Track conversions from our advertising campaigns
Enable remarketing
Collect information about your visit to show you relevant advertisements on other websites

Managing cookies:

When you first visit our website, you can accept or reject non-essential cookies through our cookie banner.

You can also control cookies through your browser settings. Note that disabling cookies may affect website functionality.

To opt out of Google Analytics: tools.google.com/dlpage/gaoptout
To opt out of Google Ads personalisation: adssettings.google.com

11. Security

We implement industry-standard security measures to protect your personal information, including:

SSL encryption for data transmitted between your browser and our website
Secure payment processing through Stripe, Inc. (PCI DSS compliant)
Access controls to limit who can view customer data
Regular security reviews and updates

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

12. Children's Privacy

Our child deed poll service is intended for use by parents or legal guardians.

We collect personal information about children (name and date of birth) only when provided by a parent or guardian with parental responsibility.

We do not knowingly collect information directly from children under 18.

13. Third-Party Websites

Our website may contain links to external websites (e.g., government resources, Trustpilot reviews).

We are not responsible for the privacy practices of third-party websites. Please review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this page.

Continued use of our website after changes are posted constitutes acceptance of the updated policy.

15. Complaints

If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Telephone: 0303 123 1113

16. Contact Us

If you have any questions about this Privacy Policy or how we use your data, please contact us:

Email: help@deedly.co.uk
Address: 7 Bell Yard, London, WC2A 2JR